Product Owner · AI & Robotics
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I am Hoang Ngoc Chau Giang (Giang Esley), a Product Owner transitioning into Product Growth Management. I've spent 3+ years in Agile delivery, requirements engineering, and process automation, which gave me a strong foundation in understanding what users need and how to ship products that work. I've started running growth experiments on the side and I've been hooked. I ask why before what, measure before I claim, and I'm genuinely excited about doing this full-time at scale.
Hoang Ngoc Chau Giang (Giang Esley)
About Me
I'm a Product Owner with 3+ years building and delivering systems across RPA, logistics, and AI products. Now I'm transitioning to Product Growth Manager because I want to own outcomes, not just outputs.
I've worked across B2B sales, AI customed for UAV, AI Generative, and gaming, bridging the gap between what users need and what engineers build. At Mynavi Techtus, I managed a 25-person Agile team delivering Japanese enterprise products including an EdTech learning platform. At XBStation, I built the B2B growth function from scratch and closed 2 government contracts. At DLG, I applied structured thinking to operations, delivering +43% revenue growth and +181% route coverage.
I'm self-driven, data-curious, and comfortable wearing multiple hats. I ask why before what. I measure before I claim. I'm learning growth experiments on the job at PiXerse and building the skills to run them independently. I'm ready to grow into this role at your scale.
Core Competencies
- Growth Experiments: hypothesis → experiment → measure → iterate
- User Research & PMF Validation: direct outreach, feedback synthesis, roadmap shaping
- AARRR Funnel Awareness: acquisition, activation, retention, referral, revenue
- Product Metrics Tracking: sign-ups, engagement, conversion, funnel analysis
- Cross-Functional Delivery: engineering, design, commercial, and stakeholder alignment
- AI-Powered Product Development: Codex, agentic workflows, Lovable, Framer
Growth Toolbox
Skillsets
Work Experience
Business Analyst/Consultant
Freelance Consultant · 2024 – Present
- Spearheaded requirements gathering for AI Computer Vision Platforms and Master Planning Engines, translating complex geospatial constraints and metrics into logic for ML Engineers.
- Authored comprehensive PRDs and CRDs for edge AI deployment across CCTV, Robotics, and Drone/UAV hardware, defining targets like 75% mAP and 30 FPS.
- Governed AI Data Privacy workflows, negotiating SLAs on security and establishing robust requirements for data collection and F1 score optimization.
Business Analyst / Project Manager
DataX Power · Sep 2024 – Mar 2026
- Authored comprehensive Business Requirements and mapped precise workflow logic for complex AI SaaS platforms, achieving seamless stakeholder consensus.
- Leveraged generative AI tools (v0, Claude) for rapid UI prototyping and requirement elicitation, with a strict focus on Client Data Privacy and secure AI integration.
- Delivered value in Generative AI and IoT, continually steering project delivery to meet strategic goals and resolving ambiguous operational pain points.
Agile Project Manager
Mynavi Techtus Vietnam · Mar 2023 – Sep 2024
- Oversaw full-cycle software delivery for Japanese enterprise educational platforms like locus.mynavi.jp, coordinating resources and managing budgets.
- Designed detailed system architectures, generated precise Acceptance Criteria, defined User Stories, and drafted foundational UI/UX wireframes.
- Facilitated all Scrum ceremonies for teams up to 19 members, tracking Agile metrics (Velocity, Burn-down) and precisely managing Change Requests (CRs).
Head of Sales & Business Development
XBStation · Jul 2022 – Apr 2023
- Established BD framework for a UAV startup, leading a 5-7 member team to manage the full B2B sales funnel.
- Connected with 50+ companies, selling 50 units in 6 months and closing 2 large-scale government software projects.
- Packaged scalable, micro-services-oriented product lines tailored precisely to client technical capabilities.
RPA BA / Developer
FPT Software Da Nang · Aug 2022 – Jan 2023
- Drove the Business Analysis process to map manual financial reconciliation processes into structured, logic-separated UiPath RPA sequences.
- Structured precise Matching Engines to bridge ERP variables (ACME Web) with internal Excel Master records, ensuring highly accurate reporting.
- Designed triggers spanning System Exceptions (SE) for failed application logic and Business Rule Exceptions (BRE) ensuring strict data adherence.
Growth Experiments
Hypothesis. Action. Measured result. A sample of growth loops I have run, from acquisition and outreach to activation, retention, and revenue.
XBStation (UAV Startup)
B2B Acquisition: Zero to Revenue
Full acquisition funnel ownedHypothesis
Direct enterprise outreach with demo-driven demos would outperform passive inbound for a hardware startup with no brand.
Action
Built outreach framework from scratch, cold emails, LinkedIn, trade shows. Trained 5–7 person team on enterprise qualification. Tracked every contact through the full funnel in CRM.
Result
50+ enterprise contacts · 50 UAV units sold in 6 months · 2 government contracts closed.
DLG Transportation (Logistics)
Ops as Growth Experiment
+43% revenueHypothesis
Treating operations transformation like a product growth loop, diagnose, ship, measure, would unlock revenue without proportional cost increase.
Action
Deployed process automation (60% of workflows), restructured route planning across 4 SEA countries, and measured revenue per route as the north-star metric.
Result
+43% revenue growth · 60% process automation · +181% route coverage in 4 countries.
PiXerse (Web3 / AI / Gaming)
PMF Validation via Direct Outreach
PMF signals from day oneHypothesis
Community-led growth and direct user conversations would surface PMF faster than building features without signal.
Action
Conducted outreach to early adopters across Discord, Twitter, and crypto communities. Gathered feedback before writing any backlog. Tracked sign-ups, DAU, and engagement as primary signals.
Result
Early community of engaged users · Validated acquisition channels · Iterated on product based on real user data.
CRAFTERSE (Web3 Gaming)
Game Mechanics as Retention Loops
DAU & retention upliftHypothesis
Tying in-game rewards to real-world value (NFTs, tokens) would drive higher DAU and wallet connection rates than cosmetic-only reward systems.
Action
Designed and tested reward mechanics tied to player activity. Monitored DAU, session length, and wallet connection rates as primary metrics. Iterated reward cadence based on cohort data.
Result
Improved DAU retention · Higher wallet connection rate · Player activity signals informing tokenomics design.
Community & Leadership
Beyond employment, roles that reflect a builder mindset, a passion for community, and a track record of leading in open-source and decentralized ecosystems.
Meta Pool
Ambassador
Mar 2025 – Aug 2025
One of four Meta Pool ambassadors in Vietnam, focused on growing the NEAR Protocol Web3 community and bringing liquid staking education to Da Nang's builder ecosystem.
Solana Superteam Student Club
Vice President
Apr 2023 – Apr 2025
Led a blockchain student club in Da Nang under the Solana Superteam Vietnam umbrella. Organized events, hackathons, and workshops connecting students to the Solana ecosystem, including co-hosting the Solana Super Game Jam Vietnam with $50K+ prize pool.
Solana Superteam Vietnam
Member
Apr 2023 – Present
Active member of Vietnam's premier Solana builder community. Collaborates on ecosystem initiatives, participates in bounties and grants, and contributes to Vietnam's growing presence in the Solana ecosystem.
Operational Deliverables
Led end-to-end delivery across AI, SaaS, gaming, and service verticals
PiXity.AI
Web / Mini App
PiXity is a smart, AI-powered local companion that helps foreigners navigate life in Vietnam, from late-night eats to visas, housing, and healthcare. It also plans itineraries and records requirements with AI.
- Defined product vision, roadmap, and sprint backlog end-to-end
- Managed cross-functional delivery team and stakeholder alignment
- Established a process to assess data sensitivity; directly negotiated SLAs on security and proposed AI Data Privacy architecture plans suitable for customer privacy requirements.
CRAFTERSE
Game App
A 2D Action-RPG Roguelite that redefines player agency by merging high-octane combat with AI technology. The core innovation is an AI Prompt-to-Generate Artifact system, players type a prompt to forge their dream weapon.
- Owned the product roadmap, release plan, and feature prioritisation
- Facilitated sprint ceremonies and tracked team delivery metrics
- Customized game algorithms to integrate AI for generating multi-component weapons; created a breakthrough user experience that increases conversion rates and user retention.
TREER – Forest Management System
Platform
An AI-driven forest intelligence platform that uses autonomous drones to digitise woodland management, automating tree counting, health monitoring, aerial mapping, and carbon credit calculation.
- Managed delivery scope and team coordination across drone-to-dashboard pipeline
- Maintained product backlog and led sprint planning with technical stakeholders
- Optimized AI models to achieve the highest accuracy with the lowest operating costs; proactively updated the latest technologies/models to adjust the Technical Approach continuously.
Unnamed – Night Patrol System
Platform
An all-in-one city patrol platform integrating static CCTV (detection), autonomous drones (tracking), and Unified Multi-Domain Detection (security, traffic, fire) with real-time ground police interception.
- Led project planning and feature prioritisation across multi-domain AI modules
- Coordinated cross-functional delivery and tracked milestone progress
- Optimized AI models to achieve the highest accuracy with the lowest operating costs; proactively updated the latest technologies to maintain competitive advantage.
- Established a process to assess data sensitivity; directly negotiated SLAs on security and proposed AI Data Privacy architecture plans.
PiX UP – Desktop Game
Game
A high-stakes 3D platformer built for the streaming era. Players climb a 2,000-metre vertical course where a single misstep resets them to zero, designed to maximise streamer engagement and viewer tension.
- Managed a team of 5 members through full build cycle
- Owned backlog, roadmap, release milestones, and GTM strategy
Operational Projects
Client-facing engagements with measurable operational and commercial outcomes
FLINDERS – ERP System
SaaS Franchise Management
A specialised SaaS franchise management platform for service-based businesses, from education to home services, ensuring consistency and scalability across every franchise location.
- Led project scope definition, client alignment, and UAT execution planning
- Managed delivery timeline and coordinated BA outputs including BRD, SRS, and flowcharts
- Oversaw wireframe / mockup production for the Flinders dashboard
- Successfully negotiated with customers to finalize the End-to-End business flow; prevented "system dilution" by analyzing the risks of overly complex requirements, ensuring scalability for the multi-industry SaaS model.
LOCUS – locus.mynavi.jp
Inquiry-based Learning Platform
An inquiry-based learning platform (探究学習) for Japanese high school students that connects schools with regional businesses and government entities to close the education-economy gap.
- Managed an Agile Scrum team of up to 14 members from planning to release
- Owned project planning, sprint scheduling, and business matrix tracing
- Facilitated client UAT sessions and managed go-live sign-off
Mynavi Wedding Jewelry
wedding.mynavi.jp
A one-stop digital concierge helping couples navigate bridal jewelry purchasing with price transparency, style inspiration, and monetary incentives.
- Managed an Agile Scrum team of up to 19 members across full delivery cycle
- Led QA process improvements that elevated delivery quality and reduced defect escape rate
Education & Certificates
FPT University
Bachelor of International Business, GPA 3.6/4
- Top 10 projects of Startup Runway 2021
- Top 5 FShark Startup 2021
- Entrepreneur Prize of ResConnect 2022
- 1st Prize of ResConnect 2023
- Proven entrepreneurial and leadership track record
Phan Chau Trinh High School
High School Diploma
- 2nd Prize – Science and Technology Competition, Da Nang 2019
- Top 15 Robodnic of Da Nang 2018
- Early entrepreneurial and leadership signals
Certifications
Foundations of Project Management
2025
Information Systems Specialization
University of Minnesota
2025
IBM Business Analyst Professional
IBM
2026
UiPath Automation Developer Associate
UiPath / FPT University
During studies
Automation Business Analyst Professional
FPT University
During studies
Project Management Principles and Practices
University of California, Irvine
2025
Let's Work Together
Open to Product Growth Manager, PM, and Growth roles where I can run experiments, measure impact, and own outcomes end-to-end. Remote-first.